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Apple Fitness+
Apple Fitness+
Concept Case Study
Role : Product Design
Timeline : 4 Weeks
Stack :
Apple Fitness+ is a health and activity app by Apple that helps users stay active and maintain healthy habits. It tracks daily movement using three Activity Rings - Move, Exercise, and Stand to encourage regular activity.
Apple Fitness+ is a health and activity app by Apple that helps users stay active and maintain healthy habits. It tracks daily movement using three Activity Rings - Move, Exercise, and Stand to encourage regular activity.
Problem Statement
Problem Statement
“ It all started with a little frustration. As someone who loves staying active, I noticed how scattered my fitness journey felt, tracking workouts in one place, nutrition somewhere else, and progress tucked away in another app. Do others feel the same? That question sparked my curiosity to explore how Apple Fitness+ might grow into a more seamless, all-in-one experience. ”
“ It all started with a little frustration. As someone who loves staying active, I noticed how scattered my fitness journey felt, tracking workouts in one place, nutrition somewhere else, and progress tucked away in another app. Do others feel the same? That question sparked my curiosity to explore how Apple Fitness+ might grow into a more seamless, all-in-one experience. ”
Goal
Goal
To explore how Apple Fitness can better support users in their fitness journeys by improving usability, personalization, and engagement. The aim is to identify gaps in the current experience and uncover opportunities to make the app more motivating, connected, and versatile.
To explore how Apple Fitness can better support users in their fitness journeys by improving usability, personalization, and engagement. The aim is to identify gaps in the current experience and uncover opportunities to make the app more motivating, connected, and versatile.
Assumption Map
Assumption Map
To start, I created a list of assumptions based on my own experiences using Apple Fitness+ and secondary research (reviews, Reddit discussions, and fitness blogs).
To start, I created a list of assumptions based on my own experiences using Apple Fitness+ and secondary research (reviews, Reddit discussions, and fitness blogs).
User Research Plan
User Research Plan
To validate my assumptions, I designed a mixed-method research plan combining primary interviews and secondary exploration.
To validate my assumptions, I designed a mixed-method research plan combining primary interviews and secondary exploration.
Research Insights
Research Insights
67% of gym-goers wanted strength training tracking like sets, reps, or weights.
50% mentioned using multiple fitness apps (e.g., Strava, Strong, or Fitbit) alongside Fitness+.
1 in 3 users said they weren’t aware of the existing Routine feature in Apple Fitness+.
Nearly all participants felt social motivation was missing, with no way to join challenges or compare progress with friends.
67% of gym-goers wanted strength training tracking like sets, reps, or weights.
50% mentioned using multiple fitness apps (e.g., Strava, Strong, or Fitbit) alongside Fitness+.
1 in 3 users said they weren’t aware of the existing Routine feature in Apple Fitness+.
Nearly all participants felt social motivation was missing, with no way to join challenges or compare progress with friends.
These findings confirmed that while Apple Fitness+ successfully motivates daily action, it lacks the systems that sustain engagement.Patterns revealed that users are driven by a mix of push factors and pull factors.
These findings confirmed that while Apple Fitness+ successfully motivates daily action, it lacks the systems that sustain engagement.Patterns revealed that users are driven by a mix of push factors and pull factors.
Opportunities Priortization
Opportunities Priortization
Potential improvements by impact and feasibility to determine which ideas could bring the most value while aligning with Apple’s design ecosystem.
Potential improvements by impact and feasibility to determine which ideas could bring the most value while aligning with Apple’s design ecosystem.
From this, three key focus areas emerged for the redesign:
Progress Tracking, Strength Training Customization, and Social Motivation — opportunities that directly address users’ motivation, personalization, and long-term engagement.
From this, three key focus areas emerged for the redesign:
Progress Tracking, Strength Training Customization, and Social Motivation — opportunities that directly address users’ motivation, personalization, and long-term engagement.
1. Limited Strength Training Customization
1. Limited Strength Training Customization
Feedbacks
Feedbacks
“If strength is your focus, there’s simply nothing for you past the beginner level.”
“If strength is your focus, there’s simply nothing for you past the beginner level.”
“There should be a feature to create and save my own plan from different workouts.”
“There should be a feature to create and save my own plan from different workouts.”
Painpoints
Painpoints
Lack of advanced programs for experienced users.
Lack of advanced programs for experienced users.
No customizable workout plans (sets, reps, weights).
No customizable workout plans (sets, reps, weights).
Limited support for equipment beyond dumbbells.
Limited support for equipment beyond dumbbells.
Solution
Solution
Dedicated Routine tab where users can create and schedule personalized strength training programs. Users can choose exercises, assign them to specific days, and save routines for progressive training.
2. Progress Tracking
2. Progress Tracking
Feedbacks
Feedbacks
“I want to see how my fitness has improved over months or years, not just weeks.”
“I want to see how my fitness has improved over months or years, not just weeks.”
“The app just shows me data, but it doesn’t tell me what to do with it.”
“The app just shows me data, but it doesn’t tell me what to do with it.”
Painpoints
Painpoints
No tracking for specific workout progress (e.g. pace, reps).
No tracking for specific workout progress (e.g. pace, reps).
No long-term data trends or analytics.
No long-term data trends or analytics.
No personalized recommendations or actionable insights.
No personalized recommendations or actionable insights.
Solution
Solution
A Progress dashboard that allows users to view detailed workout history and trends over days, weeks, and months. This helps them see measurable improvements and stay motivated over time.
3. Social features
3. Social features
Feedbacks
Feedbacks
“I see my friend’s rings but can’t cheer them on or compete.
“I see my friend’s rings but can’t cheer them on or compete.
“Why can’t I start a step challenge with coworkers?”
“Why can’t I start a step challenge with coworkers?”
Painpoints
Painpoints
No group challenges or live competitions.
No group challenges or live competitions.
No way to share achievements within or outside the app.
No way to share achievements within or outside the app.
Isolated, solo workout experience.
Isolated, solo workout experience.
Solution
Solution
Added the ability to create custom challenges with friends, with options to invite multiple people, set shared goals, and receive tailored suggestions. Users can track progress together and celebrate achievements for stronger accountability.
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