Linkplay
Linkplay
UI Design
UI Design
UX Case Study
UX Case Study
Product Design
Product Design
Linkplay is a unified platform designed for gamers to watch live esports, track in-game performance, explore trending game titles, and purchase games - all in one place. Linkplay offers a seamless, visually immersive hub tailored for both casual players and competitive enthusiasts.
Linkplay is a unified platform designed for gamers to watch live esports, track in-game performance, explore trending game titles, and purchase games - all in one place. Linkplay offers a seamless, visually immersive hub tailored for both casual players and competitive enthusiasts.
Problem Statement
Problem Statement
As a former esports player, I’ve personally felt the frustration of constantly switching between different platforms just to manage the basics.
As a former esports player, I’ve personally felt the frustration of constantly switching between different platforms just to manage the basics.
Gamers often rely on multiple platforms for their needs.
Gamers often rely on multiple platforms for their needs:
Twitch for esports and streamers,
Tracker/Blitz for in-game statistics,
Steam for discovering and buying games.
1. Twitch for esports and streamers,
2. Tracker/Blitz for in-game statistics,
3. Steam for discovering and buying games.
This fragmented journey leads to:
This fragmented journey leads to:
Context switching fatigue,
Scattered information,
And a lack of personalized, connected experience.
1. Context switching fatigue,
2. Scattered information,
3. And a lack of personalized, connected experiences.
Goal
Goal
The goal of this project is to design a unified gaming platform that simplifies how players interact with the gaming world - by combining esports viewing, personal game stats, and game discovery into one cohesive experience. This includes creating a seamless user flow, a clean and intuitive interface, and a visual style that feels native to modern gaming culture. The design should reduce friction, encourage engagement, and feel both functional and immersive for casual and competitive gamers alike.
The goal of this project is to design a unified gaming platform that simplifies how players interact with the gaming world - by combining esports viewing, personal game stats, and game discovery into one cohesive experience. This includes creating a seamless user flow, a clean and intuitive interface, and a visual style that feels native to modern gaming culture. The design should reduce friction, encourage engagement, and feel both functional and immersive for casual and competitive gamers alike.
Primary Research
Primary Research
The gaming industry has experienced remarkable growth and diversification in recent years. As of 2025, there are approximately 3.32 billion active video game players worldwide, with Asia accounting for nearly 1.5 billion of them . This expansive user base spans various demographics, platforms, and gaming preferences.
To better understand these dynamics, I conducted informal interviews with 5 competitive gamers and surveyed 15 casual players aged 18–28. These individuals frequently use platforms such as Twitch, Steam, Discord, and various stat-tracking tools. The feedback revealed a common sentiment : the disjointed nature of current gaming platforms leads to a fragmented and less engaging user experience, requiring gamers to juggle multiple interfaces and accounts.
The gaming industry has experienced remarkable growth and diversification in recent years. As of 2025, there are approximately 3.32 billion active video game players worldwide, with Asia accounting for nearly 1.5 billion of them . This expansive user base spans various demographics, platforms, and gaming preferences.
To better understand these dynamics, I conducted informal interviews with 5 competitive gamers and surveyed 15 casual players aged 18–28. These individuals frequently use platforms such as Twitch, Steam, Discord, and various stat-tracking tools. The feedback revealed a common sentiment : the disjointed nature of current gaming platforms leads to a fragmented and less engaging user experience, requiring gamers to juggle multiple interfaces and accounts.
Gamers today engage across multiple platforms, including PC, consoles, and mobile devices, often switching between them seamlessly. 42% of mobile gamers also play on PC or laptops,
Gamers today engage across multiple platforms, including PC, consoles, and mobile devices, often switching between them seamlessly. 42% of mobile gamers also play on PC or laptops, and 55% also play on consoles .
“PC ecosystem, which boasts approximately 1.86 billion gamers worldwide , players often navigate a fragmented landscape of platforms.”
“PC ecosystem, which boasts approximately 1.86 billion gamers worldwide , players often navigate a fragmented landscape of platforms.”
Competitive analysis
Competitive analysis
To better understand the landscape and position Linkplay effectively, I investigated various PC-based gaming platforms. This included tools for streaming, stat tracking, game purchasing, and social engagement. By comparing their core features and strengths, I aimed to identify both what users value most and where current solutions fall short. This analysis helped clarify Linkplay’s unique opportunity.
To better understand the landscape and position Linkplay effectively, I investigated various PC-based gaming platforms. This included tools for streaming, stat tracking, game purchasing, and social engagement. By comparing their core features and strengths, I aimed to identify both what users value most and where current solutions fall short. This analysis helped clarify Linkplay’s unique opportunity.
Potential Market Value
Potential Market Value
The substantial and growing PC gaming market presents a significant opportunity for Linkplay. With a large and engaged user base, particularly in regions like North America and Asia-Pacific, there is a clear demand for integrated platforms that enhance the gaming experience. Linkplay’s focus on unifying various aspects of PC gaming such as game discovery, performance tracking, and esports streaming positions it well to meet the evolving needs of gamers in this expanding market.
The substantial and growing PC gaming market presents a significant opportunity for Linkplay. With a large and engaged user base, particularly in regions like North America and Asia-Pacific, there is a clear demand for integrated platforms that enhance the gaming experience. Linkplay’s focus on unifying various aspects of PC gaming such as game discovery, performance tracking, and esports streaming positions it well to meet the evolving needs of gamers in this expanding market.
Target Audience
Target Audience
Linkplay is designed for modern PC gamers who want a smoother, more connected experience across esports, gameplay insights, and game discovery. Based on primary research and competitive analysis, Two core user groups:
Linkplay is designed for modern PC gamers who want a smoother, more connected experience across esports, gameplay insights, and game discovery. Based on primary research and competitive analysis, Two core user groups:
User Research & Insights
User Research & Insights
To better understand how gamers interact with current platforms, I conducted informal interviews with competitive players & Survey responses from casual PC gamers aged 16–35.
To better understand how gamers interact with current platforms, I conducted informal interviews with competitive players & Survey responses from casual PC gamers aged 16–35.
Personas
Personas
Aryan Mehta 24, India
Aryan is a university student and top-ranked Valorant player who spends several hours daily playing, reviewing stats, and watching tournaments. He uses platforms like Tracker.gg, Twitch, and Discord
Goals
Track and analyze ranked match performance in real time.
Stay updated on tournaments, patches, and pro-level strategies
Discover competitive games that match his skillset and genre preference
Pain points
Needs to switch between multiple apps for tracking, watching, and buying.
Misses key insights because stats aren’t presented proactively.
Finds it difficult to discover new games that are “esports-worthy”
Lina Verhoeven 27, France
Lina is a marketing executive who unwinds with cozy and story driven games after work. While she’s not competitive, she enjoys staying up to date with trending games, but finds it difficult to navigate between platforms for reviews, gameplay footage, and purchases.
Goals
Discover new, story or relaxing games without digging too much
Watch entertaining streams and creator content
Easily access reviews and gameplay previews before buying
Pain points
Steam feels overwhelming and lacks personalized suggestions
Needs to switch between Twitch, YouTube, and Steam to explore a game
Finds it hard to track games she’s interested in or follow up on them later
Aryan Mehta 24, India
Aryan is a university student and top-ranked Valorant player who spends several hours daily playing, reviewing stats, and watching tournaments. He uses platforms like Tracker.gg, Twitch, and Discord
Goals
Track and analyze ranked match performance in real time.
Stay updated on tournaments, patches, and pro-level strategies
Discover competitive games that match his skillset and genre preference
Pain points
Needs to switch between multiple apps for tracking, watching, and buying.
Misses key insights because stats aren’t presented proactively.
Finds it difficult to discover new games that are “esports-worthy”
Lina Verhoeven 27, France
Lina is a marketing executive who unwinds with cozy and story driven games after work. While she’s not competitive, she enjoys staying up to date with trending games, but finds it difficult to navigate between platforms for reviews, gameplay footage, and purchases.
Goals
Discover new, story or relaxing games without digging too much
Watch entertaining streams and creator content
Easily access reviews and gameplay previews before buying
Pain points
Steam feels overwhelming and lacks personalized suggestions
Needs to switch between Twitch, YouTube, and Steam to explore a game
Finds it hard to track games she’s interested in or follow up on them later
User Flow
User Flow
Based on the user journey map, we built the basic functional framework of the app with the corresponding user flow.
Based on the user journey map, we built the basic functional framework of the app with the corresponding user flow.
Design System
Design System
AA
AA
Outfit
Outfit
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#6E00FF
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#8C3DFF
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#0F111A
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#1A1C25
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#20232E
Dashboard
Dashboard
The Dashboard is the user’s central hub, showing featured game promotions, recently played titles, and the latest news. It’s designed for quick access and high engagement, with a dark, immersive theme.
The Dashboard is the user’s central hub, showing featured game promotions, recently played titles, and the latest news. It’s designed for quick access and high engagement, with a dark, immersive theme.
Stream Section
Stream Section
A personalized streaming space that features official tournament broadcasts, live streams from your followed creators, and AI-powered recommendations based on your viewing habits.
A personalized streaming space that features official tournament broadcasts, live streams from your followed creators, and AI-powered recommendations based on your viewing habits.
Game Library
Game Library
Users can browse and manage all owned games in one place. Clean grid layout with instant access to launch or continue playing.
Users can browse and manage all owned games in one place. Clean grid layout with instant access to launch or continue playing.
Game Stats
Game Stats
This is where players can dive into their performance across all games - match history, win/loss records, rankings, and more. Whether you’re climbing the ladder or just curious about your progress, it’s all laid out clearly to help you track your growth and see how far you’ve come.
This is where players can dive into their performance across all games - match history, win/loss records, rankings, and more. Whether you’re climbing the ladder or just curious about your progress, it’s all laid out clearly to help you track your growth and see how far you’ve come.
Store
Store
A curated space to discover, explore, and buy games. Each game page includes trailers, screenshots, reviews, and pricing, making it easy to decide what to play next.
A curated space to discover, explore, and buy games. Each game page includes trailers, screenshots, reviews, and pricing, making it easy to decide what to play next.
A smooth and simple flow to reviewuser's selected games, and to complete purchase securely. Designed for speed and clarity, so you can get back to playing fast.
A smooth and simple flow to reviewuser's selected games, and to complete purchase securely. Designed for speed and clarity, so you can get back to playing fast.
Wireframes
Wireframes
All Screens
All Screens
