



UI Design
UX Case Study
Product Design
Apple Fitness+
Apple Fitness+

Apple Fitness+ is a health and activity app by Apple that helps users stay active and maintain healthy habits. It tracks daily movement using three Activity Rings - Move, Exercise, and Stand to encourage regular activity.
Apple Fitness+ is a health and activity app by Apple that helps users stay active and maintain healthy habits. It tracks daily movement using three Activity Rings - Move, Exercise, and Stand to encourage regular activity.
Problem Statement
Problem Statement
This project began from a personal need as someone who’s physically active, I found it frustrating to rely on multiple apps to manage different parts of my fitness journey. This redesign of the Apple Fitness+ app aims to create a more complete, connected, and motivating experience by addressing key gaps in usability, personalization, and engagement making it more aligned with the real needs of users.
This project began from a personal need as someone who’s physically active, I found it frustrating to rely on multiple apps to manage different parts of my fitness journey. This redesign of the Apple Fitness+ app aims to create a more complete, connected, and motivating experience by addressing key gaps in usability, personalization, and engagement making it more aligned with the real needs of users.
Challenges
Challenges


1. Limited Strength Training Customization
1. Limited Strength Training Customization
Lack of Advanced Options: The app doesn’t cater well to serious gym-goers who require detailed control over their workouts.
Lack of Advanced Options: The app doesn’t cater well to serious gym-goers who require detailed control over their workouts.
2. Insufficient Progress Tracking & Insights
2. Insufficient Progress Tracking & Insights
No Long-Term Analytics: Lacks visual trends, goal setting, or performance feedback over time.
No Long-Term Analytics: Lacks visual trends, goal setting, or performance feedback over time.
3. Weak Social and Community Engagement
3. Weak Social and Community Engagement
No Community Challenges or Group Goals: There’s no sense of shared progress or friendly competition.
No Community Challenges or Group Goals: There’s no sense of shared progress or friendly competition.
Goal
Goal
The goal is to make Apple Fitness more engaging and useful by adding social features, better strength training support, and more detailed progress tracking. From analyzing user reviews, online discussions, and expert opinions, it was clear that users want more connection and support in their fitness journey. The idea is to build these features without completely redesigning the app, the familiar design system that users already know and love.
The goal is to make Apple Fitness more engaging and useful by adding social features, better strength training support, and more detailed progress tracking. From analyzing user reviews, online discussions, and expert opinions, it was clear that users want more connection and support in their fitness journey. The idea is to build these features without completely redesigning the app, the familiar design system that users already know and love.
1. Limited Strength Training Customization
1. Limited Strength Training Customization
Feedbacks
Feedbacks
“If strength is your focus, there’s simply nothing for you past the beginner level.”
“If strength is your focus, there’s simply nothing for you past the beginner level.”
“There should be a feature to create and save my own plan from different workouts.”
“There should be a feature to create and save my own plan from different workouts.”
Painpoints
Painpoints
Lack of advanced programs for experienced users.
Lack of advanced programs for experienced users.
No customizable workout plans (sets, reps, weights).
No customizable workout plans (sets, reps, weights).
Limited support for equipment beyond dumbbells.
Limited support for equipment beyond dumbbells.
Solution
Solution
“If strength is your focus, there’s simply nothing for you past the beginner level.”
“If strength is your focus, there’s simply nothing for you past the beginner level.”
“There should be a feature to create and save my own plan from different workouts.”
“There should be a feature to create and save my own plan from different workouts.”


2. Progress Tracking
2. Progress Tracking
Feedbacks
Feedbacks
“I want to see how my fitness has improved over months or years, not just weeks.”
“I want to see how my fitness has improved over months or years, not just weeks.”
“The app just shows me data, but it doesn’t tell me what to do with it.”
“The app just shows me data, but it doesn’t tell me what to do with it.”
Painpoints
Painpoints
No tracking for specific workout progress (e.g. pace, reps).
No tracking for specific workout progress (e.g. pace, reps).
No long-term data trends or analytics.
No long-term data trends or analytics.
No personalized recommendations or actionable insights.
No personalized recommendations or actionable insights.
Solution
Solution
“If strength is your focus, there’s simply nothing for you past the beginner level.”
“If strength is your focus, there’s simply nothing for you past the beginner level.”
“There should be a feature to create and save my own plan from different workouts.”
“There should be a feature to create and save my own plan from different workouts.”


3. Social & Community
3. Social & Community
Feedbacks
Feedbacks
“I see my friend’s rings but can’t cheer them on or compete.
“I see my friend’s rings but can’t cheer them on or compete.
“Why can’t I start a step challenge with coworkers?”
“Why can’t I start a step challenge with coworkers?”
“Hit 500 workouts… and no one knows.”
“Hit 500 workouts… and no one knows.”
Painpoints
Painpoints
No group challenges or live competitions.
No group challenges or live competitions.
No way to share achievements within or outside the app.
No way to share achievements within or outside the app.
Isolated, solo workout experience.
Isolated, solo workout experience.
Solution
Solution
“If strength is your focus, there’s simply nothing for you past the beginner level.”
“If strength is your focus, there’s simply nothing for you past the beginner level.”
“There should be a feature to create and save my own plan from different workouts.”
“There should be a feature to create and save my own plan from different workouts.”


Design Approach and Process
Design Approach and Process
The design process followed a user-centric approach to ensure that the solutions aligned with real user needs, behaviors, and expectations.
The design process followed a user-centric approach to ensure that the solutions aligned with real user needs, behaviors, and expectations.


Personas
Personas


Maya, 24
School Admin
"I’m working just as hard, but the app doesn’t show me why my progress slowed."
Frustrations :
No context behind slowed progress.
No clear long-term trend visuals.
No insights from data.
Goals :
Compare monthly progress to stay motivated.
Understand why weight loss slowed recently.
Maya, 24
School Admin
"I’m working just as hard, but the app doesn’t show me why my progress slowed."
Frustrations :
No context behind slowed progress.
No clear long-term trend visuals.
No insights from data.
Goals :
Compare monthly progress to stay motivated.
Understand why weight loss slowed recently.


Alex, 24
Student
"I follow a 5-day split, but Apple Fitness forces me into their 30-minute generic workouts."
Frustrations :
No custom plans
Generic tracking
No progression tools
Goals :
Create custom gym routines
Track progressive overload
Sync plans
Maya, 24
School Admin
"I’m working just as hard, but the app doesn’t show me why my progress slowed."
Frustrations :
No context behind slowed progress.
No clear long-term trend visuals.
No insights from data.
Goals :
Compare monthly progress to stay motivated.
Understand why weight loss slowed recently.
User Flow
User Flow


Wireframes
Wireframes
























All Screens
All Screens































