UI Design

UX Case Study

Product Design

Apple Fitness+

Apple Fitness+

Apple Fitness+ is a health and activity app by Apple that helps users stay active and maintain healthy habits. It tracks daily movement using three Activity Rings - Move, Exercise, and Stand to encourage regular activity. 

Apple Fitness+ is a health and activity app by Apple that helps users stay active and maintain healthy habits. It tracks daily movement using three Activity Rings - Move, Exercise, and Stand to encourage regular activity. 

Problem Statement

Problem Statement

This project began from a personal need as someone who’s physically active, I found it frustrating to rely on multiple apps to manage different parts of my fitness journey. This redesign of the Apple Fitness+ app aims to create a more complete, connected, and motivating experience by addressing key gaps in usability, personalization, and engagement making it more aligned with the real needs of users.

This project began from a personal need as someone who’s physically active, I found it frustrating to rely on multiple apps to manage different parts of my fitness journey. This redesign of the Apple Fitness+ app aims to create a more complete, connected, and motivating experience by addressing key gaps in usability, personalization, and engagement making it more aligned with the real needs of users.

Challenges

Challenges
1. Limited Strength Training Customization
1. Limited Strength Training Customization
  • Lack of Advanced Options: The app doesnt cater well to serious gym-goers who require detailed control over their workouts.

  • Lack of Advanced Options: The app doesnt cater well to serious gym-goers who require detailed control over their workouts.

2. Insufficient Progress Tracking & Insights

2. Insufficient Progress Tracking & Insights

  • No Long-Term Analytics: Lacks visual trends, goal setting, or performance feedback over time.

  • No Long-Term Analytics: Lacks visual trends, goal setting, or performance feedback over time.

3. Weak Social and Community Engagement

3. Weak Social and Community Engagement

  • No Community Challenges or Group Goals: Theres no sense of shared progress or friendly competition.

  • No Community Challenges or Group Goals: Theres no sense of shared progress or friendly competition.

Goal

Goal

The goal is to make Apple Fitness more engaging and useful by adding social features, better strength training support, and more detailed progress tracking. From analyzing user reviews, online discussions, and expert opinions, it was clear that users want more connection and support in their fitness journey. The idea is to build these features without completely redesigning the app, the familiar design system that users already know and love.

The goal is to make Apple Fitness more engaging and useful by adding social features, better strength training support, and more detailed progress tracking. From analyzing user reviews, online discussions, and expert opinions, it was clear that users want more connection and support in their fitness journey. The idea is to build these features without completely redesigning the app, the familiar design system that users already know and love.

1. Limited Strength Training Customization

1. Limited Strength Training Customization

Feedbacks

Feedbacks
  • “If strength is your focus, there’s simply nothing for you past the beginner level.”

  • “If strength is your focus, there’s simply nothing for you past the beginner level.”
  • “There should be a feature to create and save my own plan from different workouts.”

  • “There should be a feature to create and save my own plan from different workouts.”

Painpoints

Painpoints
  • Lack of advanced programs for experienced users.

  • Lack of advanced programs for experienced users.
  • No customizable workout plans (sets, reps, weights).

  • No customizable workout plans (sets, reps, weights).
  • Limited support for equipment beyond dumbbells.

  • Limited support for equipment beyond dumbbells.

Solution

Solution
  • “If strength is your focus, there’s simply nothing for you past the beginner level.”

  • “If strength is your focus, there’s simply nothing for you past the beginner level.”
  • “There should be a feature to create and save my own plan from different workouts.”

  • “There should be a feature to create and save my own plan from different workouts.”

2. Progress Tracking

2. Progress Tracking

Feedbacks

Feedbacks
  • “I want to see how my fitness has improved over months or years, not just weeks.”

  • “I want to see how my fitness has improved over months or years, not just weeks.”
  • “The app just shows me data, but it doesn’t tell me what to do with it.”

  • “The app just shows me data, but it doesn’t tell me what to do with it.”

Painpoints

Painpoints
  • No tracking for specific workout progress (e.g. pace, reps).

  • No tracking for specific workout progress (e.g. pace, reps).
  • No long-term data trends or analytics.

  • No long-term data trends or analytics.
  • No personalized recommendations or actionable insights.

  • No personalized recommendations or actionable insights.

Solution

Solution
  • “If strength is your focus, there’s simply nothing for you past the beginner level.”

  • “If strength is your focus, there’s simply nothing for you past the beginner level.”
  • “There should be a feature to create and save my own plan from different workouts.”

  • “There should be a feature to create and save my own plan from different workouts.”

3. Social & Community

3. Social & Community

Feedbacks

Feedbacks
  • I see my friends rings but cant cheer them on or compete.

  • I see my friends rings but cant cheer them on or compete.
  • Why cant I start a step challenge with coworkers?

  • Why cant I start a step challenge with coworkers?
  • Hit 500 workouts and no one knows.

  • Hit 500 workouts and no one knows.

Painpoints

Painpoints
  • No group challenges or live competitions.

  • No group challenges or live competitions.
  • No way to share achievements within or outside the app.

  • No way to share achievements within or outside the app.
  • Isolated, solo workout experience.

  • Isolated, solo workout experience.

Solution

Solution
  • If strength is your focus, theres simply nothing for you past the beginner level.

  • If strength is your focus, theres simply nothing for you past the beginner level.
  • There should be a feature to create and save my own plan from different workouts.

  • There should be a feature to create and save my own plan from different workouts.

Design Approach and Process

Design Approach and Process

The design process followed a user-centric approach to ensure that the solutions aligned with real user needs, behaviors, and expectations.

The design process followed a user-centric approach to ensure that the solutions aligned with real user needs, behaviors, and expectations.

Personas

Personas

Maya, 24

School Admin
"I’m working just as hard, but the app doesn’t show me why my progress slowed."
Frustrations :
  • No context behind slowed progress.
  • No clear long-term trend visuals.
  • No insights from data.
Goals :
  • Compare monthly progress to stay motivated.
  • Understand why weight loss slowed recently.

Maya, 24

School Admin
"I’m working just as hard, but the app doesn’t show me why my progress slowed."
Frustrations :
  • No context behind slowed progress.
  • No clear long-term trend visuals.
  • No insights from data.
Goals :
  • Compare monthly progress to stay motivated.
  • Understand why weight loss slowed recently.
Alex, 24
Student
"I follow a 5-day split, but Apple Fitness forces me into their 30-minute generic workouts."
Frustrations :
  • No custom plans
  • Generic tracking
  • No progression tools
Goals :
  • Create custom gym routines
  • Track progressive overload
  • Sync plans

Maya, 24

School Admin
"I’m working just as hard, but the app doesn’t show me why my progress slowed."
Frustrations :
  • No context behind slowed progress.
  • No clear long-term trend visuals.
  • No insights from data.
Goals :
  • Compare monthly progress to stay motivated.
  • Understand why weight loss slowed recently.

User Flow

User Flow

Wireframes

Wireframes

All Screens

All Screens

Reflection

Reflection
This project started from my own frustration with Apple Fitness feeling stuck without ways to connect with friends or track progress properly. As I dug deeper, I realized I wasnt alone. Many users felt the same. This made me even more motivated to find solutions that werent just fixes, but real improvements. It reminded me how design isnt just about making things look good, its about understanding people, including myself, and creating something that actually makes their lives better.
This project started from my own frustration with Apple Fitness feeling stuck without ways to connect with friends or track progress properly. As I dug deeper, I realized I wasnt alone. Many users felt the same. This made me even more motivated to find solutions that werent just fixes, but real improvements. It reminded me how design isnt just about making things look good, its about understanding people, including myself, and creating something that actually makes their lives better.